Early in the program, Bennani will unveil what's ahead for the Microsoft Partner Program. She will cover Microsoft's renewed efforts to get the right benefits to the right partners at the right time, strategies for leveraging Microsoft resources to build more profitable partner businesses, emerging methods that enhance partners' efforts to develop their skills and more.Expert speakers will provide attendees up-to-the minute advice on critical topics ranging from managing overall growth and ramping up sales efforts to developing strong vendor relationships. Attendees will also hear successful partners talk about strategies for competitiveness and profitability.

"This is a great opportunity for partners to engage with one of Microsoft's newest high-profile partner executives. Julie is going to be heavily involved in future changes to the Microsoft Partner Program, especially as Microsoft tries to fit partners into the emerging business models around Software Plus Services. We're thrilled to have her join us at TechPartner," said Scott Bekker, editor in chief of Redmond Channel Partner magazine.

In addition to sales tips, business strategies and the Bennani presentation, Microsoft partners can research third-party tools and technologies in the vibrant exhibit hall. For the first time, 1105 Redmond Media Group will co-locate its TechPartner, TechMentor and VSLive! conferences at the Rio in Las Vegas. These events will bring together a dynamic audience of Microsoft buyers, sellers and developers under one roof.

About TechPartner
TechPartner is a conference from the editors of Redmond Channel Partner magazine. The conference provides an independent perspective on Microsoft technologies and the partner program for the Microsoft reseller community. Sessions will cover managed services, Microsoft financing, software delivery, navigating Microsoft, building high-performance sales teams and more. TechPartner will take place at the Rio All-Suite Hotel and Casino in Las Vegas, Nevada, October 16-17, 2007. For more information about the conference, visit: http://techpartnerevents.com.

About 1105 Redmond Media Group
The 1105 Redmond Media Group (RMG) provides B-to-B media solutions targeting the Microsoft market. The growing portfolio includes Redmond magazine, Redmond Developer News, Visual Studio Magazine, Redmond Channel Partner magazine, a dozen Web sites including MCPmag.com RedDevNews.com and RCPmag.com, plus numerous events. 1105 RMG provides news, in-depth analysis, and hands-on information for IT directors, managers, developers, administrators and partners in the Microsoft community. For more information, visit http://RedmondMediaGroup.com.

Contact:
Henry Allain
President, 1105 Redmond Media Group
949-265-1556