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...Home ... Editorial ... Columns ..Column Story Thursday: January 14, 2010
TechMentor Conferences


 Certification Advisor  
Greg Neilson
Greg Neilson


 What Does IT Mean?
Greg shares his take on the now-infamous Harvard Business Review article "IT Doesn't Matter."
by Greg Neilson  
11/4/2003 -- Earlier in the year, an article in the Harvard Business Review had IT executives very excited. With a title of "IT Doesn't Matter," you can imagine why this caught so much attention. What I'd like to do now is cover the main points of that article and suggest what this means for us working in this field.

Despite the attention-grabbing title, much of what was mentioned in the piece isn't news to us. We already know that the IT environment has changed drastically since the days of Y2K, the aftermath of the dotcom crash and 9/11. System availability has already been a key focus, and with the threat of a recession, so too has reductions in IT spending.

The main premise of the article is that since everyone now has IT, it can no longer be seen as strategic, in the same way that no one talks about strategic usage of electricity today. Instead, the main concern for managers today is over-spending in IT. It was suggested that this be done by:

(a) spending less by critically evaluating spending
(b) delaying investments until technologies are mature and standards are in place; and,
(c) managing availability risks.

Before we make ourselves depressed, keep in mind that this isn't saying that IT is worthless. To the contrary, it is so important to the modern organization that we need to plan to ensure its availability. But clearly, as we have seen over the past couple of years, the days of justifying IT expenditure without any detailed expected benefits are truly over and will never return.

What I found most surprising about the reactions to this piece was the emotional tone. I didn't see a lot of mention of any recent case studies or ROI (return on investment) figures for IT. Instead it was if someone had dared suggested that Santa Claus didn't exist.

You can be pretty sure that those that sign the checks in your company have probably either read this article or are aware of the issues raised within it. So it is in our interests to ensure that if this their current thinking about IT that we can work with them to achieve their goals. The focus on costs and availability are not new, but one interesting element is the mention of delaying technology expenditure until they are standardized or best practices emerge. This is poison for IT vendors, who thrive on having people deploying new technologies soon after release. Those embarking on early access programs or beta testing trials are going to have to work much harder to justify those expenses. The thinking in that article was that once these are in place, follower companies (who let the early adopters do all of the work and pay the project costs as well) can quickly leap frog over them and pay much less. Of course, this depends on someone actually doing this upfront work in the first place -- otherwise there will be no one to learn from!

So despite the hand-wringing from the IT industry, that HBR article has probably much of what we had already been experiencing. What it also does is create a frame of reference that we can use to discuss IT issue in the future. As practitioners we need to have some understanding of the likely thinking of decision-makers and also talk in their language in order to give us a better chance of having future IT spending requests approved. It can also help us understand priorities and start us thinking on how we can achieve them.

What do you think? Let me know your thoughts by adding your comments below.


Greg Neilson, MCSE+Internet, MCNE, PCLP, is a Contributing Editor for Microsoft Certified Professional Magazine and a manager at a large IT services firm in Australia. He's the author of Lotus Domino Administration in a Nutshell (O'Reilly and Associates, ISBN 1-56592-717-6). You can reach him at Attn: Greg.

 


More articles by Greg Neilson:

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There are 15 CertCities.com user Comments for “What Does IT Mean?”
Page 2 of 2
11/13/03: LADiveGuru from Santa Monica says: I was wondering when MCP/CC would comment on HBR article (only a few moths late)(g). Best articles were in ComputerWorld: Greg is correct - nothing new, but original HBR had a very *negative* tone: basically, do as little IT as possible. It said not that IT is worthless, but such a commodity, you should never pay for brand names, never pay for top notch personnel, etc. It is a comoodity, so get the cheapest that works... Sooo many people were so upset (except for CC and MCP?)(g) because of the tone of the article, its placement (HBR) (consider who reads that), and its author (a formerly (g) respected individual). All ITers responded negatively - d'oh -but Greg is correct - it's stuff we knew all along, just that no one said that Business needs to cut IT specnding to the bone, basically. Most of us disagree, but that's another diatribe. The second item that the rest of the press was talking about (not MCP) was the HB visa controversy, some aluded to above in other postings, but again. not as literate as discussion printed in ComputerWorld some months back...Look at this way - it'll be 10 years before most enterprise companies move wholesale servers and support to India, and they will still need connectivity there. And have you ever had a good experience with India based tech support? (g)
11/15/03: greyZepher from Cambridge, MA, USA says: I've experienced both sides of this argument. I was unemployed for almost 24 months before I started an (IT) consulting business about 12 months ago. Unemployment definately sucks rocks, and people aren't hiring. The good news is that after about a year running my own firm, I've been able to pay myself a decent (although not extravagent) wage, and I hired two people to come to work for me last week. The key to my success has been focusing on things that add value to IT, and also things that can't easily be done remotely elsewhere. (Things like outsourced IT support, IT security audits, etc.) It's also kind of amazing, because there are some folks out there who are beginning to realize that although IT hardware IS a commodity, IT software IS NOT. So for those business that have a unique process that can't be serviced by an off-the-shelf package, there are still opportunities for money to be made. It's still a very, very tough market out there -- but there is some hope if you can be creative and figure out how to solve business problems using IT while demonstrating the value to business owners.
3/10/05: Anonymous says: First of all to "The Truth", the only reason jobs go abroad has nothing at all to do with hard work, experience, qualifications it all has to do with money. Its as simple as those "developing countries" have a very low cost of living compared to us which is not OUR fault. Therefore wages can be significantly lower. I just can't wait until all the outsourcing blows up in companies faces and they come crawling back to local markets. And it WILL happen, especially when business see IT as a way to make money rather than just another bill (such as electricity)
2/5/06: anonymous from bvbhv says: dont u have details
2/5/06: anonymous says: y don't u have pictures
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